If the primary goal for your video campaign is influencing consideration, what are the kpis you'd look at?

If the primary goal for your video campaign is to influencing consideration, the Key performance indicators that one should look for will be the following. View-through rate, total time in which people spend when watching your videos. It's also a good thing to see favorability lift, consideration lift and the brand interest lift. Influence considerations can also be determined through views, impressions, unique users which shows willingness and intent, awareness lift and recall lift. One may also choose to consider clicks, calls, signups, sales and purchase intent lift.