How can you which molecule is positive and negative in a dipole-dipole relationship?

Dipole interactions are observed in covalent bonds. In ionic bonding, permanent transfer of electrons occurs and due to this dipole-dipole interactions are not observed. In covalent bonding, electron cloud is shared between 2 atoms. If this electron cloud is not shared equally between them, polarities are formed in a molecule. And hence we say that the molecule is polar. For a molecule to be polar, there should be electronegativity difference between them. Atom with greater electronegative attracts electron cloud more towards itself whereas atom with lesser electronegative attracts electron cloud less. But there is no permanent transfer of electrons. Due to this electronegativity differences, atom with more electronegative gains partial negative charge and atom with lesser electronegative value gains partial positive charge. The charge is partial because there is no complete transfer of electrons.