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25 February, 18:06

Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

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  1. 25 February, 18:20
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    Exclusive distribution strategy

    Explanation:

    Only selected retailers can sell a manufacturer's brand. Exclusive distribution can benefit manufacturers by assuring them that the most appropriate retailers represent their products.
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