The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

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Computers & Technology

Bailey Calhoun

21 October, 13:58

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

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Shaun Mata · Answer 1

The benefit of this is to put your results in a more historical perspective. Hootsuite analytics presents to you with two tool options: Overview and Boards. Overview provides users with an aggregated metrics, Engagement, Total posts, Executive-level of common, and growth.