Amal is designing a website for her property management company and is taking special care to include key words that she knows customers will use when searching for her company and the services it offers. By doing this, she hopes to improve the website's ranking in unpaid search results. Amal is engaging in
a. user-generated content.
b. word-of-mouth.
c. paid advertising.
d. pass-along communication.
e. search engine optimization
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