Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

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Computers & Technology

Cornelius Jarvis

6 August, 10:45

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

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Marlene Boyd · Answer 1

Brand Extension

Explanation:

Brand extension is using a brand name for a new product or class of product or service.

A brand extension takes advantage of a well-known product's prestige and success to start a new product.

There must be a logical link between the original product and the new item to be effective. The opposite effect, product dilution, may result from a weak or non-existent relationship.