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26 November, 00:24

When it comes to search ads, which description best describes 'negative keywords'?

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  1. 26 November, 03:20
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    Excluded keywords

    Explanation:

    Negative keywords in ads is a word or phrase that will not allow your ad to be triggered and displayed. The implication of this is that whenever a user is searching for that particular word or phrase, your ad wont be displayed to him/her.

    Consider this scenario, that you added the word "goods" as a negative keyword while you were creating your google ad group or campaign, It means that Google Ads will not show your ad for any search that has that word "goods" because this will be a negative match.
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