Lime is using social media to ask consumers about the qualities they desire in an electric scooter. The firm hopes to develop a new type of electric scooter based on the feedback it receives. Which marketing mix variable is Lime addressing?

Question

Computers & Technology

Smiley

20 September, 16:16

Lime is using social media to ask consumers about the qualities they desire in an electric scooter. The firm hopes to develop a new type of electric scooter based on the feedback it receives. Which marketing mix variable is Lime addressing?

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Answers (1)

Know the Answer?

Emilio Bush · Answer 1

The correct answer to the following question will be "Product".

Explanation:

Product marketing is often a mechanism by which a brand is marketed and delivered to a client. It's also known as the intermediate feature between product innovation and brand recognition or awareness. It's something to which comparison is made when selling a product on the market to the consumer.

Therefore, the Product is the right answer for the above question.