The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called

Answer: Marketing

Explanation: Marketing is the technique which works between the customer and the product producing companies. It is the mechanism in which the products are the produced or created and then sold to the customers with some attractive offers.

Different marketing strategy is made for attracting the audience towards the product purchase by the customer. It involves lot of exciting and attractive offers and schemes to be introduced, large advertising, promotions etc.