Ask Question
4 December, 03:42

There are several factors that can substantially affect the consumer search process. Match the factor with an example of how the search process might be affected for Kristin, a graduate student at a large university.

Kristin has no choice of brand when it comes to laptops-her department uses special software that only runs on Apple computers.

a. Perceived Risk

b. Locus of Control

c. Perceived Cost/Benefit Analysis

+3
Answers (1)
  1. 4 December, 07:03
    0
    Locus of Control

    Explanation:

    Locus of Control is a control for situations or external influences, in this particular example, Kristin has no choice of brand, but her department use a software that only works with Apple computers, in this case, she needs an Apple computer for this external factor, when someone wants to buy a new car, is this person live in a mountain, he cannot buy a small car, he needs a 4x4.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “There are several factors that can substantially affect the consumer search process. Match the factor with an example of how the search ...” in 📙 Computers & Technology if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers