The Mifflin Cable store in Buffalo is currently offering a fabulous marketing strategy for potential new cable and Internet customers. Mifflin Cable offers new customers who purchase a cable and Internet package a DVR, modem, and all other necessary equipment with a two year contract. In terms of Porter's Five Forces what is Mifflin Cable attempting to achieve with this marketing strategy? Multiple Choice O O Decrease supplier power O Decrease buyer power O Increase buyer power • Increase substitute products

Question

Computers & Technology

Kyleigh Meyers

6 May, 15:43

The Mifflin Cable store in Buffalo is currently offering a fabulous marketing strategy for potential new cable and Internet customers. Mifflin Cable offers new customers who purchase a cable and Internet package a DVR, modem, and all other necessary equipment with a two year contract. In terms of Porter's Five Forces what is Mifflin Cable attempting to achieve with this marketing strategy? Multiple Choice O O Decrease supplier power O Decrease buyer power O Increase buyer power • Increase substitute products

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Answers (1)

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Skylar House · Answer 1

Decrease buyer power

Explanation:

The company is trying to decrease the power that buyers have by ensuring that the market system is properly controlled. The company wants to regulate the economic conditions of the market and have the controlling power of the market system. Gifts and other benefits are offered by the company to the buyers to coarse them.