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Computers & TechnologyComputers & Technology
24 August, 08:50

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?

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  1. 24 August, 09:54
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    Hallmark is using the Age segmenting dimension.

    Explanation:

    Most businesses and organizations tend to understand their customers, that is, their behaviors on purchases.

    There are 7 important ways businesses segment their customers. They are:

    Income Age Gender Acquisition Path First purchase Geography Device type

    In our scenario, Hallmark is using the Age segmenting dimension because they can identify that its a teenage girl that is sending theme card to her boyfriend's cell phone.
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