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14 March, 13:28

A website that sells high-end ties notices that its ads are showing up for searches that include "cheap". Because its ties are expensive, it does not want its ads to show up for searchers using the word "cheap". What should this advertiser do?

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  1. 14 March, 14:25
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    Answer: Add "cheap" to the negative keyword list.

    Explanation: Pretty self explanatory, by adding a negative keyword It should not use that word if searched to find people to advertise to.
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