What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?

a. Real Time reporting

b. Segmentation View filters

c. Multi-channel funnels

Segmentation

Explanation:

The analysis tool that could be used to analyze the behavior of new consumers v/s returning consumers on the website.

Segmentation is a process that allows us to isolate the data or its subsets into different segments on the basis of personal traits, age, behavior, income, etc in order to analyze and examine so as to provide a correct response to the trends in the business such as particular advertisement to a particular group in order to get their attention to the current trends.