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14 September, 17:55

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol

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  1. 14 September, 19:41
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    quotation marks

    Broad-match keyboard shows the typed words given not necessarily in the same order while Phrase-match keyboard searches for the words in the same order searched. The phrase can be embraced using quotation marks. A few words may be included preceding or following the phrase.
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