Tanner Wright is a manager for a McDonald's restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Tanner's store has been experiencing decreased sales for breakfast services over the past three months. Tanner is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tanner believes that he can drive revenue up by implementing a few different breakfast promotions such as free coffee or hash browns with the purchase of a meal. Tanner performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tanner performing?

Question

Computers & Technology

Philip Sosa

22 April, 00:20

Tanner Wright is a manager for a McDonald's restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Tanner's store has been experiencing decreased sales for breakfast services over the past three months. Tanner is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tanner believes that he can drive revenue up by implementing a few different breakfast promotions such as free coffee or hash browns with the purchase of a meal. Tanner performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tanner performing?

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Nielsen · Answer 1

The type of DSS analysis is Tanner performing is sensitivity analysis (what-if analysis)

Explanation:

Sensitivity analysis can be referred to as the study of how the variability and doubts in the results of a model or can be distributed to different sources of variability and doubts in its inputs.

The model mentioned above is expected to be a mathematical model as it deals with numerals and figures.

Tanner's analysis has to do with sales and revenue generation (mathematical model)

Also, the sensitivity model an analytical technique by performing logical reasoning to influence the expected results when certain changes are applied to the parameters of or the activities in a process.