You are working for a small company that has developed an operating system for PCs that is faster and more stable than Microsoft's Windows operating system. What strategies might your company pursue to unseat Windows and establish its own operating system as the dominant technical standard in the industry?

The company could license its technology to Microsoft to exploit Microsoft's size and market

Explanation:

Licencing the technology to Microsoft would take advantage of Microsoft's size and power in the industry. When the technology is widely adopted people will be more willing to switch to the small companies operating system as it will be similar to what the customers are already using.