Of 500 sessions that occurred on a website during a one-week period, 200 of them started on the homepage; 100 of these 200 sessions saw only the homepage before leaving the site. Of the 300 sessions that started on other pages, 100 of them consisted of only one pageview. Which is higher: the site bounce rate or the homepage’s bounce rate?

the homepage bounce rate

Explanation:

Bounce rate is defined as the percentage of people that visits a page on a website and then exit or leave. That is, the visitors did not view any other page except the first one and they just leave the page after that visit. In order to get the bounce rate, the total number of visitors to a single page is taken and its then divided by the total number of visits to the website. For example, if the total number of visitors to a website over a period of time is 3000, while those that only visited a page on the website is 500, then the bounce rate is

(500/3000) * 100 = 16%

For this question, the homepage recorded 100 visited only once out of 200 which means homepage bounce rate is 50% : (100/200) * 100

While website bounce rate is total number of bounces across the website/total visit to the website

100+100 = 200 this is the total bounces across the website

200/500 : 500 is the total visit to the website

(200/500) * 100 = 40 %

Therefore the homepage bounce rate is higher than the site bounce rate