How could TWC continue to leverage mobile apps to further monetize its significant investment in its weather data? What additional mobile use cases should they pursue? Why?

To effectively Monetise mobile apps the latest trend usually involves focusing on user downloads and active user subscriptions.

Since TWC is a weather data analyst company, providing premium services via it's app not available on TV can increase user signups.

Their app could offer this use cases;

A platform were users share live weather data of their location that are factual. Provide paid weather educational courses