In 5-10 sentences, describe the purposes, design considerations, and common elements of most brochures.

The primary thing to consider when designing a brochure is the target audience. Brochures are meant to capture attention and deliver information, so it's important that the audience will want to read it in the first place. When planning the design, consider the placement of elements and how they are arranged, or the 'white space'. Also take into consideration whether photos will be used. This ensures readability. Also plan for the brochure's color scheme and fonts. These capture the audience so these are core parts of the design.