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27 July, 20:15

What will happen if a user clears the analytics cookie from their browser?

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  1. 27 July, 21:25
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    They won't have an analytics cookie anymore.

    No, but seriously it just means that if the user revisits they'll count as a new visitor rather than a returning one, a new cookie will be generated upon their return though. This is essentially what happens when you use private browsing, the tracking cookie is created upon connection and then deleted when the user leaves.
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