Ask Question
EngineeringEngineering
17 July, 10:34

Two common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are:

+5
Answers (1)
  1. 17 July, 12:23
    0
    Effective reach and Frequency

    Explanation:

    Effective Reach is percentage of target audience that is exposed to a particular ad and receives given message to affect sales and purchase who are reached at or above effective frequency level. Here effective frequency level is the number of exposures necessary to make an impact and attain communication goal.

    Effective reach is used in application of statistics to advertising and media analysis to calculate the effectiveness of ad and means used for ad. Effective reach is a time-dependent summary of aggregate audience behaviour.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Two common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they ...” in 📙 Engineering if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
If angle A is a complement of angle B, angle B and angle C are vertical angles, and the supplement of C has a measure of 140°. Find the measure of A.
Answers (1)
Emily Kent works as a computer progra mmer for a software company. Her boss, Sam Anderson, is responsible for developing a new software game for the Nintendo Switch.
Answers (1)
The diameter of a cylinder is called the a.) stroke b.) bore c.) principal length d.) radius
Answers (1)
A programmer needs to understand sequencing to determine whether the order of steps will affect the outcome of the program. True False
Answers (2)
When the 2.8-kg bob is given a horizontal speed of 1.5 m/s, it begins to rotate around the horizontal circular path A. The force F on the cord is increased, the bob rises and then rotates around the horizontal circular path B.
Answers (1)
New Questions in Engineering
Though still is on the margins of the global agro-food system, organic farming practices are on the rise in the core. In growing crops and raising livestock organically, which of the following are permitted? composted cow manure
Answers (1)
Technician A says that a magnetic field can be created by current flow. Technician B says that current can be induced by moving a wire through a magnetic field. Who is right?
Answers (1)
9.17 LAB: Name format Many documents use a specific format for a person's name. Write a program whose input is: firstName middleName lastName, and whose output is: lastName, firstName middleInitial.
Answers (1)
16 Suppose that a steel of eutectoid composition is cooled to 550°C (1020°F) from 760°C (1400°F) in less than 0.5 s and held at this temperature.
Answers (1)
The rotor in a shaded pole motor consists of A coils energized by alternating current B a short circuited loop of copper wire c a permanent magnet D an iron cylinder
Answers (1)
Home » Engineering » Two common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are:
Sign Up Forgot Password?