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2 October, 07:28

Why would having a professional athlete express his love for a particular brand of sports drink be an effective means of persuasion? The athlete's success in sports proves that he is intelligent. The athlete makes people want to do the right thing. The athlete makes the audience feel guilty that they do not exercise more. The athlete is perceived as an authority on sports-related matters.

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  1. 2 October, 07:41
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    The athlete is perceived as an authority on sports-related matters

    Explanation:

    People trust them and believe that their products are beneficial to him. One effective way for a company to promote its sports drink effectively is to get someone reliable to do it for them.

    To establish their trust, this professional must devotedly prove his fondness for the product and assure his believers that his skill, professionalism, and devotion are also influenced by this sports drink brand that he trusts.
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