Assigning human qualities to an animal object or idea

Answer: Personification

Explanation: When in writing you attribute an animal or physical inanimate object with human qualities it's called personification. It can sometimes be physical as well because in the story the animal is a shapeshifter or toxic chemicals made him look human or a rock has the ability to speak or when someone saw the rock it made it into a statue that has legs and now the rock can run. But yeah if emotionally, mentally an psychologically the object or animal thinks, acts and reasons like a human it's personification.