The debate over whether advertising serves a valuable purpose in society is definitively answered by economists who study the tastes and preferences of individuals. a. TRUE b. FALSE

The answer is a) TRUE.

Explanation:

Advertising in its purist form is a communicative measure by which businesses sell their products which often appeal to the wants and needs of consumers. The premise of advertising is to prompt consumers to spend and purchase products. Very often where there is more than one brand of a product, advertising aids the competitive market of the sponsors who need their products sold.

Economists do study the tastes and preferences of individuals which influence the type of advertising the sponsors will sponsor for their businesses to sell their products. Therefore in society advertising is a commercial tool to aid the process of selling goods and increasing the demand of a product or service.