Andersen Major has five strategic business units (SBUs) - technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best describes the food and beverage unit? a. Starsb. Dogsc. Cash cowsd. Question marks

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Adams

26 July, 17:41

Andersen Major has five strategic business units (SBUs) - technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best describes the food and beverage unit? a. Starsb. Dogsc. Cash cowsd. Question marks

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Sam Wilkerson · Answer 1

The correct answer is option D as the question marks.

Explanation:

As from the given data the food and beverage units has a small share in the growing sector and thus is underprofiting and way below the potential of the industry. All of these options are the properties of the question mark group in the BCG matrix and thus the correct option is D which is question marks.