Read the following writing prompt.
Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover
the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising
techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to
a range of audiences.
Now, review the prompt for hints about the audience. Who will read your writing?
A) a general audience
B) fellow students
C) literacy specialists
D) only teachers
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