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Craig Kaufman
18 December, 05:08
Is ethical to target uniformed consumers
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Abigayle Booth
18 December, 06:15
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Yes
Explanation:
In targeting the uninformed consumers, the company introduces their brand to new markets ... However, it may seem unethical to target an informed consumer group. This is because it may intrude their cultural beliefs and social norms. The products may not best fit the group and introducing them to the people may be wrong.
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