Read the scenario.
A construction company reaches out to a local newspaper with news that it will be expanding its business in the near future. The company promises to share more specific information exclusively with the newspaper in exchange for the newspaper running free advertisements for the company.
What are the most ethical decisions for the newspaper to make in this situation? Select two options.
A. tell the company that they cannot give out free ads, but offer a discount
B. confirm the company's expansion through other sources before reporting it
C. accept the deal, since the company has been a loyal advertiser for years
D. be completely transparent in reporting about the company's attempt to trade favors
E. contact other construction companies to tell them about the situation
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