What is the author's purpose in the article, "Instagram Without 'Likes'?"

To debate the difference if it had no liking.

The author's purpose in the article Instagram Without 'Likes' is to reveal how the Instagram influencer industry works, reactions to the site's move to hide 'likes' in some countries, and how the number of likes an account receives is more often than not disproportionate to the number of followers they have.

Explanation:

Instagram has been testing hiding likes in several countries, including Ireland, as well as Australia and New Zealand.

Instagram has framed the move as an attempt to "reduce pressure" on the platform. The thinking: not getting enough likes can negatively impact some users' self-esteem.

However influencers are not happy about the move, which they say could impact their side hustles.