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8 February, 12:07

Why is it importance to know what the

speaker's expertise is?

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Answers (1)
  1. 8 February, 14:04
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    A speaker's perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart.
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