Note the wording of the Protesting Guidlined. what word choices create a tone of reason and control? how might this tone affect the readers?

In terms of "control" for the reader, the word "guidelines" provides a sense of safety and set of rules. In terms of tone for the reader, the words convey a safe, yet harsh resistance (see below).

"Protesting" - - > conveys a harsh resistance

"Guidelines" - - > conveys safety and a set of rules to follow