How does attitude and value influence effective communication

Attitude: Emotion or behavior

Value: Level of respect

If you have a bad attitude towards a person, or see them as a lesser being, then the conversation will most likely end badly. However, if you treat them kindly and don't act like you'd rather be anywhere but here, the conversation could end on a happy note.

To sum it up:

Treat a person with kindness and respect = good communication

Have a negative attitude and have no respect for the other = bad communication