What effect does word choice have on the meaning of this excerpt?

The informational phrase "the Time and Place was agreed on" makes the scene feel real.

The modern-sounding word advertised makes the excerpt easier to read.

The mysterious usage of the word Scales adds suspense.

The official-sounding phrase "a grand Consultation" adds humor.

Word choice is important in understanding context. In the above example, I am unable to make heads of tails of what this comment is supposed to be about. Is it an advertisement? Is it a critique or a review? With word choice being very important when understanding context, the word choice here makes it virtually impossible to understand the structure of this comment. It seems like gibberish - although the right context could make perfect sense.