What subjects did fdr emphasize during the campaign of 1932?

During Franklin Roosevelt's campaign in 1932, he emphasized the length and breadth of the land. He was able to carry this message to all of the states. He was also able to emphasize the matters in lowering taxes, cutting the bureaucracy by 25%. He was also able to discuss matters about balancing the budget especially during the dire times in the country. It led him towards an effective win in the elections.