How did the virginia company eventually entice people to move to james town?

It was not until 1606 that the Virginia Company of London received a charter from the newly-crowned King James I. Following the precedent set by other companies such as the Moscovy Company and East India Company, the Virginia Company was a joint-stock company, which sold shares. All who purchased shares at a cost of £12 10s shared in the success or failure of the venture. The Virginia Company was formed both to bring profit to its shareholders and to establish an English colony in the New World. The Company, under the direction of its treasurer Sir Thomas Smith, was instructed to colonize land between the 34th and 41st northern parallel.