Marty is a successful entrepreneur who opened a fast food restaurant selling soup and sandwiches. He opened his first restaurant in Colorado, and soon after expanded to New Mexico, Arizona, and Texas. What might be one reason why Marty's business is expanding?
Higher per capita incomes in Colorado, New Mexico, Arizona, and Texas than elsewhere
Reduced demand for soup and sandwiches in neighboring states
Absence of potential customers in other states
Positive shared experience spread among Marty's customer base through cultural diffusion
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