Recall think about the way businesses try to influence consumers behavior. Make a list of all the ways businesses tried to influence you in the past 24 hours. For example, how many ads did you see?

Answer: The three major influences on the consumer's decision-making processes are Situational influences, Psychological influences, and social influences. Psychological influences partly determine people's general behavior and thus influence their behavior as consumers. Primary psychological influences on consumer behavior are perception, motives, learning, attitudes, personality, and self concept, and lifestyle.