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2 October, 11:57

Compare this commercial's central theme and motivational pressures to President Reagan's "Prouder, Stronger, Better" commercial. How are they alike and different? Are they equally effective?

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  1. 2 October, 12:42
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    The campaign commercial, titled "Next Century," from President Bill Clinton's 1996 reelection campaign and President Reagan's "Prouder, Stronger, Better" commercial delivers the message of devotion towards nation, chauvinism. The message is so inspirational from both the campaigns that they raise a feeling of nationalism within and enthusiasm to support.

    Reagan consultant Philip Dusenbery has said that "the ads were designed to evoke emotion rather than thought or understanding: That's the most powerful part of advertising. It stays with people longer and better."

    Nevertheless, Using the phrase "protecting our values" as one of their slogans, the Clinton campaign was able to seize the political mainstream

    Therefore, both the campaigns are alike because the main purpose of the behind the campaign was to encourage the people of united states to vote and participate in the elections by delivering their promises of increase in employment, programs that the public supported, such as Social Security and education. Hence, they were equally effective.

    They are different because one commercial is commencing in the morning as the title suggest "Morning in America and in the other commercial the day has started
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