What can traditional companies learn from the new forms of political activity described in this case?

Traditional companies can take away things like the media and the internet since it now has a huge impact in today's society. Wikipedia or Reddit are examples of this if these websites go into a blackout millions of people would go crazy while other companies if they have the money to take advantage of this situation.

Traditional companies should learn to be innovative and also make use of things like the media and the internet since we have much people watching TVs and also on the internet in this social media era.