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28 September, 07:10

How did the sales approach change after mulcahy became the ceo of xerox?

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  1. 28 September, 07:30
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    How did the sales approach change after Mulcahy became the CEO of Xerox?

    Xerox shifted their approach to be less product conform and more contact and expense adjust. They shifted their consultative selling model to advise customers solve business problems rather than just placing more materials in their office.
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