What political tactic led the candidate to victory in the 1896 presidential election?

a. debates

b. advertisement

c. slander

d. pay-offs

The correct answer is B

The Republicans engaged in a massive advertising campaign. The Republican party filled the country with 250 million pieces of literature in support of the Republican presidential candidate William McKinley.

During this advertising campaigns that were heavily funded, Republicans portrayed their opponent as a dangerous religious fanatic. Republican posters ad speeches gave the impression that Bryan, the Democrat presidential candidate was an anarchist. They painted Bryans policies as a sure death knell to the country's economy should he be elected while hailing McKinley as the man to prosper America.