1. Evaluate the evolution of Walmart's marketing campaign and tagline over the years.

2. What does the company continue to do well?

3. What are the pros and cons of its most recent strategic marketing plan?

Walmart is a supermarket giant working across the oceans in the market, creating a huge fortune from it.

Some terms that Walmart followed to build its empire are as follows.

Efficient Supply Chain

The supply chain of Walmart is one of the most effective supply chain in the world, the supermarket giant uses very less break-in between the supplier and their store to minimize costs and increase overall profit.

Strategic partnership

Strategic alliance is one of the main reasons for the popularity of Walmart Walmart finds the best product provider and tells them if they can meet the demand then there is a long-term relationship plan that lowers costs.



Intuitive inventory storage

Walmart uses very intuitive way of storing the inventory, It keep its inventory in truck and then later the inventory is loaded to the semi truck without moving them to the warehouse, this broadly increases the efficiency of the transportation and time.

Using latest technology

Walmart uses state of the art sorting and transporting technologies to ensure the required quality and speed it requires and to obtain high profits and and super efficient system.

Walmart used the above mentioned words to create an environment for low-cost manufacturing. This concentrated on the biggest group of people in the middle class and the aim was to provide great quality low cost merchandise. Walmart provided the best procurement and distribution system to reduce prices and therefore consumers got the goods at the best price and higher quality.

Walmart has changed its all slogan from "always low prices" to "save money. live better". Does a specific changes the competitiveness of the market and reflect the competitions effect in the new slogan.