Yield management is the process of understanding, anticipating and influencing consumer behavior in order to maximize yield or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory)

The Super Bowl is right around the corner and Gowgem Hotels is aquiver with

anticipation. They'd like to price their rooms at their three city locations, next to the stadium, near the airport, and in the suburbs, as high as possible but still achieve 100% occupancy. The approach they should take to this opportunity is a yield management.

This question is incomplete, here's the complete question.

The super bowl is right around the corner and Bowen hotels is aquiver with anticipation. They'd like to price their rooms at their three city locations, next to the stadium, near the airport, and in the suburbs, as high as possible but still achieve 100% occupancy. The approach they should take to this opportunity is:

- Yield management

- 360 units per month

- A chase production approach

- A tiered workforce

Answer: Yield management

Explanation:

Yield management, also called revenue management, is a variable pricing strategy usually applied in the hospitality business, such as air travel and several tourism-related enterprises. Yield management aims to produce maximum revenue from a fixed, perishable resource, like plane tickets, hotel room bookings, or advertising inventory. The goal is to obtain the highest possible profit by offering the right price at the right time.