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28 April, 11:04

Which best describes the persuasive media technique used in this advertisement? bandwagon, because it suggests that viewers should join the people in the advertisement bandwagon, because it suggests that all viewers have the same values about home and family universal appeal, because it suggests that viewers have positive feelings about themselves universal appeal, because it references commonly held values about home and family?

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  1. 28 April, 11:31
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    I believe the answer is: D) universal appeal, because it references commonly held values about home and family

    The universal appeal of an advertisement is aimed to attract attention among potential buyers due to it ability to relate to the things that experienced by the costumers on daily basis. This would usually mimic things such as cultural values, familial values, ethnicity problems, etc.
  2. 28 April, 12:23
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    D) universal appeal, because it references commonly held values about home and family
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