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27 June, 10:48

Festinger's social comparison theory provides an important rationale for how individuals come to know themselves. identifies two ways to persuade: a central route and a peripheral route. examines potentially altruistic behavior. suggests that aspects of the environment may prime us to behave aggressively.

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  1. 27 June, 13:55
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    The correct answer is that social comparison theory by Festinger provides an important rationale for how individuals come to know themselves. This theory first proposed in 1954 states that within every individual there is a drive a force to gain self-evaluation and also find a way to define themselves.
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