Your learned evaluative appraisals about yourself and others (whether positive or negative) are called:

It is called attitude. Attitude is a way of reflecting a person's way of behaving with the use of their minds and how they perceive things. The behavior may be of bad or good, depending on what the person thinks about him or herself. This will make the over all output of a person and how they will be able to connect with other people and create bonds whether it is good or bad. It is related to the statement being said above which is about learning appraisals about self and others.