Anita seagroves visits the local healthy glow spa, but dislikes the dirty dressing area and refuses to go back. this is an example of

The correct answer is Brand Rejection.

brand Rejection refers to the act wherein a certain individual or group of individuals refuses to buy from a brand. In this case, Anita refused to come back to the healthy glow spa because of its dirty dressing room, which affected her positive outlook in the brand.