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25 June, 17:31

Lawrence hospital divided the market into groups of patients with different characteristics, needs, and wants, and behaviors. this activity is called

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  1. 25 June, 19:21
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    The answer to this question is market segmentation

    Through market segmentation, company could create a certain product that will deemed as really attractive only by specific group of people.

    This make the company able to strenghten their market positioning and improve their customer's base.
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