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3 April, 06:10

What makes the equilibrium price for an advertisement during the super bowl different from the normal equilibrium price for a television advertisement

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  1. 3 April, 08:14
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    The equilibrium price for an advertisement played during the Super Bowl is higher than for an advertisement played during normal television programming because the viewership during the Super Bowl is substantially higher than other programs. The high prices for advertisement time has brought additional attention to commercials played during the Super Bowl, further driving viewer interest in the commercials and raising the equilibrium price.
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